How to Spy on Competitors’ Ads and Outperform Them Online
How to Spy on Competitors’ Ads and Outperform Them Online
In digital marketing, one of the smartest moves you can make isn’t just running ads—it’s knowing exactly what your competitors are running. Imagine being able to see every ad your competitors publish, their offers, their creative angles, and their messaging… all in one place. This isn’t a fantasy. It’s a free tool you can use right now, and it can completely reshape how you approach your own campaigns.
Why Competitor Research Matters
Competitor research isn’t just “good to have”—it’s essential. Here’s why:
It helps you identify better offers you can bring to the table.
It inspires stronger content ideas that cut through the noise.
It reveals gaps in your competitors’ services that you can capitalize on.
It gives you insight into what your potential customers are already responding to.
In business, staying ahead is all about differentiation and innovation. Without competitor research, you’re flying blind.
The Secret Weapon: Facebook Ads Library
Here’s the epic trick most business owners don’t know about:
👉 Go to facebook.com/ads/library.
This tool gives you access to a transparent database of every ad currently running across Facebook and Instagram.
From there, it’s simple:
Select your location.
Type in a keyword related to your niche—like “pets,” “gyms,” “shoes,” “watches,” or “jewelry.”
Explore the ads your competitors are running, from their visuals to their copy to their offers.
Suddenly, you have a front-row seat to your competition’s strategy.
How This Impacts Your Digital Strategy
When you know who your competitors are and what ads they’re running, you gain the power to:
Target their audiences with better offers.
Improve your services by spotting weak points in their approach.
Craft stronger CTAs and creatives based on what already resonates in the market.
In short: competitor research doesn’t just help you keep up—it helps you beat your competition at their own game.
Competitor research is only the first step. What you do with that knowledge is what drives growth. The truth is, most businesses know who their competitors are—but very few know how to turn that insight into winning ad campaigns.
That’s where I come in.
👋 I’m Mohamad El Ghali, Marketing Lad, with 15+ years of experience building digital marketing strategies that outperform, out-convert, and outlast the competition.
👉 Ready to spy smarter, advertise better, and win more clients?
Message me today and let’s build your winning strategy.
Example Story: How Competitor Research Created a Winning Offer
A mid-sized fitness brand in Riyadh wanted to promote its gym memberships online. When we researched their competitors using the Facebook Ads Library, we noticed that most gyms in the area were advertising standard monthly memberships at full price — but none were highlighting family packages or trial classes.
By spotting this gap, we crafted a new offer:
👉 “7-Day Free Trial + 20% Off Family Memberships”
This simple twist instantly made the brand stand out. Not only did it address a need competitors were ignoring (families and first-timers), but it also positioned the gym as more approachable and value-driven.
The results?
Ad click-through rates doubled within the first week.
Trial sign-ups filled up faster than expected.
Conversion from trial to paying members beat the client’s projections by over 35%.
All because we looked at what competitors were doing—and what they weren’t.
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