MOHAMAD EL GHALI | MARKETING & ADVERTISING STRATEGIST
I Don't Just Run Ads. I Build the Strategy Behind Growth.
I'm Mohamad, an independent marketing and advertising strategist with 12 years of experience helping businesses across Saudi Arabia, Lebanon, the UAE and beyond turn marketing investments into measurable business results.

- STRATEGY
- CONTENT PLANS
- FACEBOOK ADS
- INSTAGRAM ADS
- SNAPCHAT ADS
- GOOGLE ADS
- UGC CAMPAIGNS
MARKET EXPERIENCE
Saudi Arabia
Lebanon
UAE
HOW I HELP BUSINESSES GROW
One Strategy. Every Piece Working Together.
From understanding your business and identifying opportunities to launching campaigns and building conversion systems. I connect every part of your marketing to measurable business objectives.
Marketing Strategy & Growth Planning
The right strategy before spending a single dollar.
- Business, market & competitor analysis
- Audience research & segmentation
- Brand positioning & offer strategy
- Customer journey & funnel planning
- Channel selection & budget allocation
- Growth roadmap & KPIs
Paid Advertising & Performance Marketing
Reaching the right audiences and turning advertising into results.
- Meta, Google, TikTok, Snapchat & LinkedIn Ads
- Campaign setup, management & scaling
- Audience targeting & retargeting
- Creative strategy & A/B testing
- Budget and conversion optimisation
- Performance analytics & reporting
Content, Funnels & Conversion Systems
Connecting every touchpoint from first impression to conversion.
- Content strategy & creative direction
- UGC, video & ad creative planning
- Landing pages & website optimisation
- Lead generation & sales funnels
- Pixel, GA4 & conversion tracking
- CRM, email & retention automation
No predefined packages. No generic solutions.
Every business comes with different challenges, opportunities, and objectives. I build the strategy, select the right tools, and put together the marketing efforts your business actually needs.
WATCH
What 12 years taught me, in minutes.
Straight answers to the questions business owners ask me every week: budgets, content, numbers, and what actually works.
My marketing philosophy
Duration 2:09
How much should you spend on ads?
Duration 1:49
Why content decides who wins
Duration 2:56
Content that fits social media: tell a story
Duration 0:44
Marketing is one connected system
Duration 3:26
The numbers that actually matter
Duration 5:34
Ads or organic: which one grows you?
Duration 1:43
A live example, inside a real campaign
Duration 3:54
CLIENTS & RESULTS
Brands I've worked with.
From real estate and architecture to e-commerce, apps, fitness, supplements and telecommunications. 12 years of experience across different sectors.

Real Estate · Beirut
Sammak Development
Selling apartments before they're built, for one of Beirut's established developers.
Strategy · AI lifestyle video · Click-to-WhatsApp ads
- 1,800+ BUYER ENQUIRIES
- $1.45 PER WHATSAPP CHAT
- 6 PROJECTS · 1 BRAND
Mohamad managed to turn buildings that don't even exist yet into a lifestyle people can actually imagine themselves living. He went beyond showing apartments and architectural designs to creating a whole experience around our developments. He's handling the marketing of Sammak Development as a brand, along with five ongoing projects across Beirut, and I can confidently say he's delivering far beyond what we expected. His creativity, dedication, and unconventional approach to marketing have been exceptional.
Mohamad SammakSammak Development 
Health & Wellness · UAEIN DEVELOPMENT
Releaf Superfoods
Building the marketing system behind a UAE wellness brand, now in its UGC campaign phase.
Strategy · Shopify website · UGC · Meta Ads
- SHOPIFY REBUILD
- ARABIC + ENGLISH
- UGC + META ADS
Mohamad is dedicated to the project. He puts all his time and effort into making sure everything is fulfilled. He worked closely with me on every detail of the launch and made sure every aspect of the marketing and advertising journey was covered, from ads to unique content plans, email marketing and social media.
Hadi MaannaFounder, Releaf Superfoods 
Contracting & Fit-out · RiyadhIN DEVELOPMENT
Rchitek
Building RCHITEK's digital presence from zero: website, Instagram, then a full advertising funnel.
Digital strategy · Website · Content · Ad strategy
- WEBSITE + SOCIAL
- BILINGUAL CONTENT
- 3-STAGE AD FUNNEL
Mohamad handled our digital transformation like a star. From developing our website to building our social media presence, content strategies, advertising campaigns, and their execution, he took care of everything with creativity and professionalism. He delivered well beyond our expectations.
WalidRchitek 
Foodtech · Jeddah & Mecca
Banosh Kitchen
Beyond the install: growing a healthy meal subscription app in Saudi Arabia.
Growth strategy · Meta ads · App acquisition · Creative
- 3,000+ APP INSTALLS
- SAR 8.07 BEST CPI
- SUBSCRIPTION GROWTH
From his first days, Mohamad pointed out how we had been neglecting customer retention, which was a big part of why we were struggling. He did great work on every front, from ads management to UGC and content plans.
SahalFounder, Banosh Kitchen 
Fitness · Riyadh & Khobar
KORE Fitness
Filling classes across programmes, ages and cities.
Strategy · Meta ads · Lead generation · Programme launches
- 315 DIRECT ENQUIRIES
- SAR 20.83 BEST CPL
- 2 CITIES
Mohamad was one of the most efficient and passionate marketers I've worked with. Extremely committed, and took the time to understand our requirements fully.
Razan El IssaKORE Fitness · KSA 
Laundry App · Saudi Arabia
SPIC Laundry
Launching a laundry app, and cutting the cost of every new user by 78%.
App launch strategy · Meta ads · UGC · Offers
- 2,400+ APP INSTALLS
- SAR 6.29 BEST CPI
- −78% CPI WITH UGC
Mohamad handled the launch of our new app and helped us achieve thousands of acquisitions at an impressively low cost. From planning the launch strategy to managing and optimizing the campaigns, he delivered excellent results while keeping acquisition costs remarkably efficient.
ReemSPIC Laundry 
Outdoors
Life Happens Outdoors
Content and ideas that don't look like everyone else's.
Read the case →: Life Happens OutdoorsWhat stands out about Mohamad is his way of thinking. He's creative, unconventional, and always has a different angle on things. The content and ideas he brings aren't the usual stuff you see everywhere, and that's exactly what we appreciate about working with him.
RamiLife Happens Outdoors - Hekayati Stories
Media · UAE
Hekayati Stories
Understanding the product first, then building the right campaign.
Read the case →: Hekayati StoriesMohamad is a talented marketer. He studies the product, assesses what will work for it and gives you a solution. Mo is an asset to have for your marketing needs.
Asif MuglooHekayati Stories · UAE - Property Specialists Asia
Real Estate · Asia
Property Specialists Asia
Marketing and communications support to launch a new company.
Read the case →: Property Specialists AsiaWith this testimonial I would like to praise Mr. Mohamad Ghali. His ideas, input, and the support we received to start up our company were key to our success. His dedication to the project and attention to detail were proof of his knowledge in the marketing and communications field.
Giorgio QuarismaProperty Specialists - BeiTeck
Property Platform · Lebanon
BeiTeck
Bringing Lebanon's home seekers to one property platform.
Content plans · Meta ads · Website traffic · Lead generation
- 1.9M+ WEBSITE CLICKS
- 85K+ PAGE VIEWS
- 1,400+ LEADS
- Targetkom
Mohamad is highly responsive and proactive. He enjoyed researching new topics and had a flexible approach to his research methods. He is very well structured and always keen on delivering on or before deadlines.
Khattar FehmiTargetkom - Singapore Innovative
Singapore Innovative
An independent marketing partner the team keeps coming back to.
Read the case →: Singapore InnovativeMohamad has shown a lot of pride in his work. He is attentive and doesn't hesitate to share his views and bring his experience to the discussion. He is an independent marketer who makes sure his work is done to its best. We're continuously looking for opportunities to work with him.
Shafiq BashirSingapore Innovative - YourPaperMate
YourPaperMate
Growing an Instagram presence and a strong audience on Meta.
Read the case →: YourPaperMateWe've had the pleasure of working with Mo, who has been instrumental in growing our Instagram presence and building a robust audience within Meta's Ads Manager. His commitment to not only meet but exceed expectations is evident in every interaction. He consistently delivers on time, provides insightful feedback, and is genuinely invested in our business growth. We highly recommend him to anyone looking to enhance their digital strategy.
Ali HalawiFounder, YourPaperMate - FNewsArticles
Digital Media · MENAOWN VENTURE
FNewsArticles
A media brand I built from zero.
Content strategy · Audience growth · Traffic · Monetisation
- 79K+ FOLLOWERS
- 213K+ ARTICLE VISITS
- SAR 0.03 PER VISIT
LET'S MAKE GROWTH INTENTIONAL
Every Great Strategy Starts With a Conversation.
Tell me about your business, your challenges, and where you want to go. We'll explore the opportunities and what it would take to get there.