How to Spy on Competitors’ Ads and Outperform Them Online
Why Your Call to Action Strategy Needs More Than “Buy Now”
Most people think that a call to action is as simple as slapping a “Buy Now” or “Message Us” button at the end of an ad. But that’s not how real marketing works. If you’re playing the long game, your CTA strategy has to be smarter, more intentional, and more respectful of your audience’s journey.
Don’t Hard Sell Right Away
Your audience isn’t ready to marry you on the first date. If the first time they see your brand you’re already shouting “Buy Now!”, chances are they’ll scroll away.
Instead, start by offering value. Share content that informs, entertains, or educates. Give them a reason to stop, pay attention, and trust you before you ever ask for money.
Work on Building Trust
Every interaction your audience has with your brand is a test. They’re asking:
Is this business real?
Do they actually deliver?
Can I trust them with my money?
That’s where social proof comes in. Reviews, testimonials, case studies, and even user-generated content all work to build credibility. Respect your audience by understanding they have choices—and your competition is just one click away.
Respect the Marketing Journey
Marketing is a journey, not a sprint. People might message you, ask questions, or show interest—but that doesn’t mean they’re ready to buy.
This is why you need a funnel strategy:
Top of Funnel (TOF): Awareness and discovery.
Middle of Funnel (MOF): Education and trust-building.
Bottom of Funnel (BOF): Retargeting, offers, and conversions.
When you guide people step by step, instead of pushing them, you create a smoother path to long-term results.
Retargeting Is Where the Magic Happens
Once people have engaged with your brand—watched a video, visited your page, or clicked your ad—that’s when retargeting comes in.
Here’s where you bring out the heavy hitters:
Exclusive offers
Discounts
Personalized CTAs
Strong testimonials
🔹 Real Example: Spic Laundry Campaign
When running ads for Spic Laundry in Riyadh, we didn’t push “Book Now” on cold audiences. Instead, we first showed them content about eco-friendly cleaning and fabric care tips. That built awareness and interest.
Once people engaged—watched the videos or clicked into the app—we retargeted them with direct CTAs like “Get 50% off your first order, download the app today.”
The result? Conversion rates jumped significantly because the audience was already warmed up. They trusted the brand, understood the value, and were ready for a direct offer.
This shows how smart sequencing of CTAs—not just shouting “Buy Now”—creates better returns.
The real secret to a good CTA strategy? Don’t rush.
Build trust, give value, respect the marketing journey, and retarget at the right moment. That’s how you turn strangers into loyal customers—and get results that actually last.
👉 If you’re ready to build campaigns that convert without wasting budget, let’s talk.
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