I will conduct a detailed review of your business’s current stage, products, services, market, competitors, and crucially, your sales funnel. After further discussions with you and management team about the business goals and budget, I will be able to provide an initial rough draft. This draft will outline all the strategies, platforms, digital marketing elements, and tools needed, and how they can be customized to fit your brand’s unique needs.

Campaign durations range from three to over six months, with many being ongoing efforts that are continually optimized and adjusted according to market demands and seasonal changes. The ultimate objective is to achieve a successful campaign that meets the set goals. Typically, this success comes after extensive testing, trials, audience building, and other strategic tactics.

Setting campaign budgets involves a careful analysis of several factors. Firstly, I evaluate the specific goals of the campaign, whether it’s increasing brand awareness, generating leads, or driving sales. Each goal requires different resources and strategies, impacting the budget.

Next, I consider the target audience and the platforms where these audiences are most active. Different platforms can have varying costs associated with them, and knowing where your audience spends their time is crucial for allocating budget effectively.

The competitive landscape is also critical. In highly competitive markets, you may need a larger budget to stand out. Conversely, in less saturated markets, your dollars can stretch further.

For new campaigns, I often recommend starting with a test budget. This allows us to gather data on what’s working and what isn’t, which can then be used to scale up successful tactics. Typically, I suggest a minimum spend that aligns with industry benchmarks but is also within the client's financial comfort zone.

In terms of specific numbers, it's difficult to set a universal budget as each business's needs and goals will vary. However, as a rule of thumb, investing in understanding your audience and testing different strategies early on can save more extensive costs later while increasing the effectiveness of your campaigns.

I collaborate with a carefully chosen group of professionals who have consistently demonstrated their ability to deliver high-quality production and development of various digital assets, including websites, content, and technical support. This ensures that regardless of the campaign's needs, I can enlist top-notch professionals to efficiently complete the task.