Campaigns – Marketing Lad

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My Projects, Collaborations and Campaigns

Brands I Proudly Campaigned for

All campaigns can be discussed thoroughly with proof of results through a meeting.

KORE Fitness Studies - Riyadh, KSA

Meta Ads Campaigns

KORE Fitness Studios KSA, with its multiple branches, marks the second year of our successful ongoing partnership. Initially brought on to consult on underperforming ads, our collaboration quickly evolved into a long-term commitment, managing lead generation campaigns for various sections targeted at adults, teens, and kids. A minor adjustment in their call to action and audience engagement strategy led to significant improvements: I successfully generated over 1,500 leads, including inquiries about offers, events, subscriptions, and activities, primarily through META ads and email marketing for retargeting. The return on ad spend (ROAS) for KORE speaks for itself, demonstrating clear and compelling results.

“Mohamad was one of the most efficient and passionate marketeers I’ve worked with. Extremely committed and took the time to understand our requirements fully.”

Razan Al Issa

CEO KORE Gyms

Hekayati Stories

E-Commerce Full-Stack Campaign

Hekayati remains one of my favorite campaigns due to the close collaboration and ongoing work with the management team. Together with two driven entrepreneurs, we elevated this startup to an international level, initially launching in the UAE and subsequently expanding across the Gulf region. Our product, personalized storybooks for children, was marketed through a robust e-commerce campaign. My responsibilities with Hekayati Stories included setting up and managing Meta ads, orchestrating influencer campaigns, and executing email marketing strategies. We managed a substantial monthly advertising budget that consistently delivered significant returns.

"Mohamad is a talented marketer. He studies the product, assesses what will work for it and gives you a solution. Mo is an asset to have for your marketing needs."

Asif Mouglo

Founder Hekayati stories

Life Happens Outdoors

Meta Ads Campaigns - Content Marketing

Discussing long-term partnerships, Life Happens Outdoors exemplifies the success of sustained collaboration. I was involved with LHO from its early stages, aiding in content development and design, which paved the way for significant growth and transformation over the following years. Our paths crossed again when I took on the management of their META ads account, where I was responsible for setting up and monitoring campaigns that nurtured audiences, boosted traffic, and primed them for conversion. This included crafting the ideal calls to action and strategic setups. Alongside this, I continued to guide content direction, design, budget optimization, and tackled numerous technical and cross-selling tasks.

PaperMate

Meta & Influencer Ads Campaign

Papermate, a tutoring business located in Beirut, Lebanon, entrusted me with setting up their Meta ad campaigns and managing their content marketing. As we head into the summer vacation, which is an off-season period for the company to gear up for the upcoming fall semester, the past year has been productive for Papermate’s digital marketing efforts in several respects. We successfully identified and built solid audience bases, conducted multiple content tests, and pinpointed the most effective content direction for their business. This strategy not only helped in generating leads but also in acquiring clients, sustaining growth during their beta launch stage.

"We've had the pleasure of working with Mo, who has been instrumental in growing our Instagram presence and building a robust audience within Meta's Ads Manager. His commitment to not only meet but exceed expectations is evident in every interaction. He consistently delivers on time, provides insightful feedback, and is genuinely invested in our business growth. We highly recommend him to anyone looking to enhance their digital strategy."

Ali Halawi

Managing Partner PaperMate

Royal Barf

Meta & Influencer Ads Campaign

One of the projects I’m currently managing is Royal Barf, a small e-commerce business based in Lebanon that specializes in selling natural raw pet food. We are currently executing a modest awareness and sales campaign designed to generate steady revenue while gradually increasing the budget and expanding marketing efforts. Additionally, I am overseeing the development of the brand’s website and directing its content management to ensure cohesive and effective online presence.

I couldn't be happier with the results! Mo is incredibly knowledgeable and skilled at targeting the right audience, which has significantly boosted my online presence and engagement. The ad campaigns are always well-crafted and effective, delivering great results. Mo is also very responsive and attentive, making sure any questions or concerns are addressed promptly. If you're looking for someone to expertly manage your social media ads, I highly recommend Mo!

Alaa Santaly

Founder Royal Barf

Property Specialists

Awareness, SEO, And Backlinks

Yes, I have proudly expanded my marketing efforts to Thailand, where I launched and executed campaigns for Property Specialists Asia. This modest real estate firm, located on the small island of Koh Tao in the Gulf of Thailand, lacked a digital presence until I came on board. Together with my team, we developed a modern and professional website that beautifully showcased the private villas the firm specializes in selling. Our awareness and SEO campaigns dramatically increased web traffic, transforming it from non-existent to highly successful in just a few days. Leads began to flow in through emails, phone calls, and other channels we established. Unfortunately, the COVID-19 pandemic forced me to leave Thailand and end my partnership with Property Specialists Asia.

"With this testimonial i would like to praise Mr. Mo Ghali. His ideas, input, and support we received to start up our company where key for success. His dedication for the project and attention to details where proof of his knowledge in the marketing and communications field."

Giorgio Quarisma

Founder Property Specialists Asia

Outfilming Beirut

Public Relations and Marketing Manager (On site)

During its startup phase, I served as a co-founder and managing partner of Outfilming Beirut, overseeing the company’s public relations strategies and responsibilities. Outfilming Beirut Productions, led by my brother, Ayman El Ghali, a renowned cinematographer and producer, quickly gained prominence in the MENA region and earned numerous awards at international cinema festivals.

Outfilming Beirut is always ready to handle big advertising and marketing productions across the MENA region, if required.

Need Advice For Your Social Media Marketing?

Lets talk, I am a very easy going person, whether our discussion ended in a collaboration or not, I am always happy to give recommendations, advices and general tips and tricks. Just getting into a discussion with influential business owners and managers is my pleasure. click the button below and send me a Hello on WhatsApp

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