THE STORY
How I got here.
I've always been fascinated by the online world.
Long before digital marketing became my profession, I was fascinated by the internet. The possibilities seemed endless. The information we could access, the people we could connect with, the ideas we could share, and the ability to reach someone on the other side of the world with just a few clicks.
I loved everything about it. How it connected people, broke geographical barriers, created opportunities, and completely changed the way we communicate, discover, learn, and do business.
So naturally, as the online world grew, I grew with it.
While studying Communication Arts and Public Relations at the American University of Science and Technology in Beirut, I found myself right at the intersection of two things I was passionate about: communication and the internet.
In 2014, I launched my first Facebook advertising campaign. What fascinated me wasn't simply the ability to display an ad. It was the possibility of connecting the right message with the right person, understanding their behaviour, and turning those connections into real opportunities for businesses.
What started as a passion became my profession.
Twelve years later, I've worked with businesses across Saudi Arabia, Lebanon, the UAE, and international markets, helping brands navigate an online world that never stops evolving.
Why I work independently.
Over the years, I've learned that no two businesses are the same, and their marketing strategies shouldn't be either.
I chose to work independently because I believe in being personally involved in the businesses I work with. Understanding their challenges, identifying opportunities, and developing strategies around what they actually need, rather than fitting them into predefined packages or generic approaches.
I personally lead the strategy and advertising efforts, collaborating with specialised creative and technical professionals whenever a project requires it.
What working with me looks like.
For me, marketing has never been just about launching advertisements.
It's about understanding people, how they think, what influences their decisions, and how businesses can connect with them meaningfully throughout their journey.
That's why my work brings together strategy, advertising, content, technology, and conversion systems, with every element serving a clear business objective.
I stay personally involved throughout the process, from understanding the business and developing its strategy to execution, tracking, optimisation, and continuous improvement.
One dedicated strategist. A personalised approach. And a genuine commitment to the businesses I work with.