Foodtech · Jeddah & Mecca
Banosh Kitchen
Beyond the install: growing a healthy meal subscription app in Saudi Arabia.
Growth strategy · Meta ads · App acquisition · Creative
Banosh Kitchen: data and image
3,000+
App installs
From Meta app campaigns
SAR 11.92
Average cost per install
Install campaigns
SAR 8.07
Best cost per install
Offer-led creative
2.4M
Impressions
Meta Ads Manager, app campaigns managed by Marketing Lad.
What I did
- App acquisition strategy and Meta campaign management
- Creative direction: client reviews, meal plan carousels, kitchen videos
- UGC and creator scripts built around real lifestyle change
- UGC and creator collaborations
- Offers and partnerships: National Day, Pink October, MedLabs
What we accomplished
- Brought cost per install down to SAR 8
- Tested install vs purchase optimisation and used the result to protect the budget
- Identified customer retention as the missing piece of growth
Real people, real meals.
People don't subscribe to a meal plan because of a nice photo. They subscribe when they see someone like them eating it, enjoying it, and fitting it into a busy day. UGC let real customers show the food, the variety and the routine, which built the trust Banosh needed before anyone paid.
Hamza
Duration 0:31
Abdullah
Duration 0:30
Creator video 1
Duration 0:37
Hamza 2
Duration 2:51
Creator video 2
Duration 1:43
Creator video 3
Duration 1:19
Creator video 4
Duration 0:23
Creator video 5
Duration 0:30
Creator video 6
Duration 0:16
Creator video 7
Duration 0:25
Creator video 8
Duration 0:35
Creator video 9
Duration 0:11
Creator video 10
Duration 0:27
Creator video 11
Duration 0:35
Creator video 12
Duration 0:22
Creator video 13
Duration 0:30
Creator video 14
Duration 0:17
Creator video 15
Duration 0:53
Creator video 16
Duration 0:28
What they said
He did great work on every front, from ads management to UGC and content plans.
From his first days, Mohamad pointed out how we had been neglecting customer retention, which was a big part of why we were struggling. He did great work on every front, from ads management to UGC and content plans.
YOUR PROJECT
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Tell me what you are trying to grow and we will see if I am the right fit.