Contracting & Fit-out · Riyadh
Rchitek
Building RCHITEK's digital presence from zero: website, Instagram, then a full advertising funnel.
Digital strategy · Website · Content · Ad strategy
This project is in progress. Results will be added once the campaigns are live.
RCHITEK, from site to screen
THE BRAND FILM
RCHITEK, from site to screen.
Real projects, the team on site and the work behind every build, turned into content that shows clients what RCHITEK can deliver before they ever meet.
WHAT YOU'LL SEE
- Steel structures and logistics facilities
- The team at work on site
- Fabrication and installation
- Finished projects
From zero to a full digital presence.
Website
DONEA new website built from scratch to present RCHITEK's services, projects and experience, and give every future campaign a credible home.
Visit rchitek.co ↗ (opens in a new tab)Instagram
DONEThe Instagram page was redesigned to reflect professionalism and showcase the projects, work, experience and history, so anyone arriving from an ad finds a company they can trust.
See @Rchitek_ ↗ (opens in a new tab)Marketing & advertising funnel
IN PROGRESSA full-funnel Instagram campaign for Riyadh, built in three stages, with a separate campaign for each core service.
How the campaign is built.
One awareness layer feeds four service funnels. Each step only reaches people who showed interest in the step before.
TOP OF FUNNEL · AWARENESS
Target Broad Riyadh audience, interest-based
Introduction video
7 brand images
- Since 2017
- The team
- One point of responsibility
- Under one roof
- Sectors we build for
- Trusted by
- Imagine it. We'll build it.
Arabic first · English for expats and corporates · 4:5 and 9:16
Instagram profile
KPIs · Awareness
Reach, ThruPlays, profile visits, followers
AUDIENCE POOL
Retargeting audiences built by awareness
1 / 4 · Events & Exhibitions
Events & Exhibitions
MIDDLE OF FUNNEL
1–2 service videos
Real projects, the team on site · 30-day window
Watched 50%+ of this service's videos
30–60 days · excludes anyone who messaged in the last 30 days
BOTTOM OF FUNNEL
- Problem / Solution
- Objection / Proof
- Offer
Fit-out & Turnkey
MIDDLE OF FUNNEL
1–2 service videos
Real projects, the team on site · 30-day window
Watched 50%+ of this service's videos
30–60 days · excludes anyone who messaged in the last 30 days
BOTTOM OF FUNNEL
- Problem / Solution
- Objection / Proof
- Offer
Custom Steel Structures
MIDDLE OF FUNNEL
1–2 service videos
Real projects, the team on site · 30-day window
Watched 50%+ of this service's videos
30–60 days · excludes anyone who messaged in the last 30 days
BOTTOM OF FUNNEL
- Problem / Solution
- Objection / Proof
- Offer
Branding & Signage
MIDDLE OF FUNNEL
1–2 service videos
Real projects, the team on site · 30-day window
Watched 50%+ of this service's videos
30–60 days · excludes anyone who messaged in the last 30 days
BOTTOM OF FUNNEL
- Problem / Solution
- Objection / Proof
- Offer
KPIs · Consideration
ThruPlays, 50% / 75% view rate, cost per ThruPlay
KPIs · Conversion
WhatsApp conversations, cost per conversation
WhatsApp conversation, pre-filled and tagged by service
OUTCOME
- Qualified lead
- Site visit / meeting
- Quote sent
- Project won
Tracked in a shared lead sheet with the sales team
KPIs · Outcome
Qualified leads, meetings, quotes, projects won
Instagram first, where Riyadh's buyers are. LinkedIn follows for B2B once this campaign is running.
What I did
- Digital strategy and brand positioning
- Website built from scratch: rchitek.co
- Instagram redesigned as a proof-of-work page
- Full-funnel advertising plan for Riyadh
What they said
Mohamad handled our digital transformation like a star.
Mohamad handled our digital transformation like a star. From developing our website to building our social media presence, content strategies, advertising campaigns, and their execution, he took care of everything with creativity and professionalism. He delivered well beyond our expectations.
YOUR PROJECT
Running a contracting or B2B business? Let's make your work visible.
Tell me what you are trying to grow and we will see if I am the right fit.