Health & Wellness · UAE
Releaf Superfoods
Building the marketing system behind a UAE wellness brand, now in its UGC campaign phase.
Strategy · Shopify website · UGC · Meta Ads
This project is in progress. Results will be added once the campaign has enough data.
What I did
- Marketing strategy and customer journey
- Shopify website rebuilt around education and trust, in English and Arabic
- UGC and creative direction built around real customer motivations
- Meta campaign structure and conversion tracking
Before and after.
Template sites look finished. They rarely sell.
What changed
Before: Product on a table, stock-photo style
After: A real person enjoying it: people first
Before: 'Made in the UK' positioning
After: Positioned for the UAE launch
Before: No launch offer
After: Launch offer front and centre
Before: Benefits hidden in the text
After: Benefits strip: vegan, 42 kcal, 19 superfoods, lemon flavour
Before: No direct contact
After: WhatsApp button always visible
Before: Static imagery
After: Creator and UGC content built in
Built to create data.
Every click teaches us something. The ads get smarter because the website does.
- Video plays
- Ingredient clicks
- Bundle selection
- Add to cart
- Begin checkout
- Purchase
- Scroll depth
- Review views
- WhatsApp clicks
- Language switch
Why UGC, and why for a supplement.
People don't trust supplement ads. They trust people. UGC lets real users show what Releaf is, what's in it, how they take it and how it fits into their day, with an honesty a brand ad can't fake. It's also what people actually watch on social media, which is why I recommend it for most brands.
- Real proof from real users
- Ingredients and benefits, explained simply
- How to take it
- How it fits into everyday routines
Creators with direction, not just content.
- Finding the right creators for the product, through creator platforms and direct outreach
- Agreeing the right deal: paid, product-for-content or incentive-based collaborations
- Writing the concepts and scripts, so every video shows what we need to show
- Planning content around the funnel and the ad campaigns it will run in
- Managing the whole campaign, from briefing to delivery and launch
The UGC videos
Nutrispoon × Releaf
Duration 0:45
Nawal
Duration 0:49
Alexandra
Duration 0:45
Lana
Duration 0:34
Creator video 1
Duration 0:50
Creator video 2
Duration 0:50
Nutrispoon × Releaf 2
Duration 0:40
Creator video 3
Duration 0:30
Lana 2
Duration 0:32
Creator video 4
Duration 0:37
Creator video 5
Duration 0:33
Creator video 6
Duration 0:34
Creator video 7
Duration 0:23
Nawal
CREATOR REVIEW
From the creators.
Nawal, UGC creator, on what it was like to work together.
What they said
He puts all his time and effort into making sure everything is fulfilled.
Mohamad is dedicated to the project. He puts all his time and effort into making sure everything is fulfilled. He worked closely with me on every detail of the launch and made sure every aspect of the marketing and advertising journey was covered, from ads to unique content plans, email marketing and social media.
YOUR PROJECT
Launching a wellness or e-commerce brand? Let's build it right.
Tell me what you are trying to grow and we will see if I am the right fit.